11 general skills or competencies (Job family competencies) for Marketing Communications Specialist II
Skill definition-Reviewing and examining text to make the content error-free and communicate the correct message to the target audience.
Level 1 Behaviors
(General Familiarity)
Describes proofreading marks to follow and complete checklists.
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Level 2 Behaviors
(Light Experience)
Applies appropriate grammar check tools in conducting proofreading.
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Level 3 Behaviors
(Moderate Experience)
Checks formatting standards and proofreading documents to ensure consistency.
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Level 4 Behaviors
(Extensive Experience)
Interprets complex documents or reports to ensure completeness and adherence to established formats.
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Level 5 Behaviors
(Mastery)
Creates proofreading content with an emphasis on business writing to articulate client value.
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Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Enters data related to priced advertising materials, orders, and revisions to our database.
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Level 2 Behaviors
(Light Experience)
Collects and compiles marketing and advertising statistics.
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Level 3 Behaviors
(Moderate Experience)
Handles all promotional marketing materials to generate detailed branding.
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Level 4 Behaviors
(Extensive Experience)
Integrates core annual marketing and advertising programs for each assigned account to increase profit.
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Level 5 Behaviors
(Mastery)
Keeps abreast with the new trends and techniques in advertising to ensure business competitiveness and optimal growth.
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12 soft skills or competencies (core competencies) for Marketing Communications Specialist II
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Collects and summarizes information and marketing materials for R&D purposes.
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Level 2 Behaviors
(Light Experience)
Discusses the potential profitability of a proposed new product.
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Level 3 Behaviors
(Moderate Experience)
Evaluates our business’s P/S costs and prices, and market positioning.
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Level 4 Behaviors
(Extensive Experience)
Establishes related procedures for product design, development and delivery time limits.
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Level 5 Behaviors
(Mastery)
Describes the planned launch of superior products and services to stakeholders to promote enthusiasm and support.
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Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Summary of Marketing Communications Specialist II skills and competencies
There are 0 hard skills for Marketing Communications Specialist II.
11 general skills for Marketing Communications Specialist II, Proofreading, Advertising, Brand Management, etc.
12 soft skills for Marketing Communications Specialist II, Products And Services, Innovation, Attention to Detail, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Marketing Communications Specialist II, he or she needs to be proficient in Products And Services, be proficient in Innovation, and be skilled in Attention to Detail.